How to Succeed In a Competitive Real Estate Market - Article Banner

The Roseville real estate market is competitive and growing, with high demand and rising rental prices. Whether you are an established investor or a beginner, it may seem challenging to stick to the competition and succeed in such a dynamic real estate market. However, with the right approach and patience, you can thrive in the market and generate potential profit on your investment.

As experienced property managers at Action Properties, we present a few effective tips for succeeding in a competitive real estate market. 

Current State of the Roseville Market 

According to data from Zillow, the median rent for a one-bedroom apartment in Roseville is $1,250, and the rent for a two-bedroom apartment in Roseville is $2,042, above the national average of $1,753. 

Rental prices in Roseville have increased by 2.0% over the last year and are expected to continue rising due to the high demand and limited availability of rental properties. As a result, the Roseville rental market is showing no signs of slowing down, with continued high demand and increasing prices. 

Considering these prices, you can follow the steps listed below: 

1. Do Your Market Research

A successful owner or investor often stays ahead of the evolving real estate market. It helps them identify opportunities that might not be apparent at first glance. For instance, understanding the demand for a location or a specific neighborhood can help you make the right investment decision. It also allows you to evaluate potential risks involved in the local market. 

Investors can make a more informed decision about where to invest their hard-earned money. Additionally, staying up-to-date on the latest trends and developments allows you to take advantage of new opportunities. You can search the market and build relationships with industry professionals in their network and gain access to valuable insights and resources. 

Hiring a local property manager can help you understand the market closely and negotiate better deals if you are a beginner. Armed with data and knowledge about the market, investors can decide how much to offer for a unit and how to structure their deals to maximize their returns.

2. Establish a Local Network

A local network can provide investors with insider knowledge about the local real estate market. Here is how it helps:

  • Includes information about upcoming developments
  • Notifies about zoning changes
  • Updates of market trends to help investors make better decisions
  • Provides you with access to off-market deals that are not publicly listed
  • Gives you an edge over competitors who may only be looking at publicly listed properties

Local unit owners or investors can also refer investors to other professionals, such as agents, contractors, and property managers, who can help you succeed in your real estate investments. You can also have partnership opportunities with other investors or developers, which can help you take on larger projects or expand your portfolio.

3. Offer Unique Services in Your Rental Unit

Modern facilities can attract potential tenants looking for everyday living and willing to pay more. You can provide amenities such as:

  • Fitness centers
  • Attractive landscaping
  • Swimming pool
  • Free Wi-Fi
  • Coworking spaces

It can improve tenants’ satisfaction and encourage them to renew leases, leading to long-term tenancies and fewer vacancies. Offering unique services like pet-friendly policies, on-site laundry facilities, and bike storage can also help you stand out from competitors and draw the attention of potential residents. These services can boost the value of your unit, making it easier for you to sell or refinance in the future and ensure higher returns on your investment. 

4. Develop an Effective Marketing Plan

Having an effective marketing plan to promote your rental can be critical for succeeding in a competitive market. It can help you identify your target residents and develop strategies to reach them. By understanding your ideal customer’s needs and preferences, you can tailor your marketing efforts to connect directly to them.

Effective marketing strategies such as content marketing, social media marketing or email marketing can help you create a virtual presence of your house and connect with your potential tenants, making them choose your unit. You can create extensive listings with digital photographs and lengthy descriptions and post them on reputed listing platforms, such as Zillow, Craigslist, or 

5. Price Your Property Strategically 

While overcharging your rental can drive away your potential tenants, undercharging can reduce your property value. Therefore, it is crucial to set the right rental prices to attract quality renters and retain them in the long run. You can conduct quick rental market research to understand how much your competitors charge for their properties. Additionally, you can evaluate the following essential factors in your unit to price it strategically:

  • Location
  • Size
  • Condition
  • Age 
  • Amenities and others 

Offering competitive rental prices can increase the chances of renting out your unit quickly, reducing vacancies. Also, correctly pricing your rental home can strike a balance between affordability and quality and allow you to stay competitive in the market. 

6. Hire a Property Management Company

Hiring managers is one of the promising ways to succeed in a competitive real estate market. A property management company offers a wide range of valuable services, saving time and money and allowing you to focus on other essential things. These services include the following:

They can also help you maximize your income and expand your real estate portfolio in the local market. Since these managers have a deep understanding of current market trends, they can help you make informed investment decisions, ensuring steady passive income. 

How Can a Property Management Company Help?

Ultimately, all the above tips can help you run a successful rental business despite the dynamic real estate market. But it can be challenging to manage multiple things simultaneously if you are a DIY landlord. 

business meeting with a property managerHowever, hiring a reliable property management company like Action Properties can help you share your rental responsibilities and provide you peace of mind. We are a full-service property management firm serving Roseville and other areas, including Rocklin, Loomis, Lincoln, Granite Bay, Folsom, Citrus Heights, Placerville, Antelope, and Newcastle in California. Contact us today.