Roseville, California may not have been quite as synonymous with technological innovation as communities like San Jose, San Francisco, and others throughout Silicon Valley, but lately it has been quickly emerging as a name in the tech industry’s looming landscape.
In Roseville, you’ll find plenty of entrepreneurs and startups. We’ve seen established tech firms expanding into our area and the arrival of new companies that support the tech industry even if they’re not providing any technology services themselves. This has had some important implications for our local real estate market and our rental rates. There’s a lot of opportunity here if you’re an investor, and you can take advantage of the rising demand and the rising rental rates.
Let’s take a look at what this really means for the Roseville market and how you can make it work for you.
Understanding and Identifying the Tech Surge in Roseville
Over the last four or five years, Roseville has seen an influx of tech companies venturing beyond the well-trafficked and concentrated core of Silicon Valley. These companies, and the people who work for them, are seeking more space, a diverse talent pool that stretches beyond traditional thinking, and favorable business climates. This migration certainly hasn’t changed Silicon Valley much; they’re still doing fine, but it has had an impact on Roseville and the people living here. The job market is responding well, and the population in our city is growing.
Why now? Why Roseville? We’ve identified some key factors that explain this new normal, such as:
- Roseville’s strategic location. It’s pretty close to the Bay Area and Silicon Valley.
- Success has occurred with tech expansions in similar markets, such as Sacramento. Entrepreneurs, companies, and funding sources see that it’s working and can work in Roseville.
- Community and business initiatives designed to support tech growth
All of these factors (as well as the fact that Roseville is a fantastic place to live and work) are fostering this trend towards making Roseville a growing tech hub.
Rising Housing Demand in Roseville
It’s easy to see the synergy between an emerging tech presence in Roseville and the area’s increasing housing demand. With higher-paying tech jobs becoming more available here, the demand for housing in the area has increased significantly, as more professionals move in.
When you have a property for rent, this trend means you’re able to charge more in rent, and those increases are supported by the market. You’re also enjoying access to well-qualified renters.
The demand for well-maintained rental homes in good Roseville neighborhoods continues to increase. We’ve seen population shifts that are bringing more people into Roseville, and with the real estate market too expensive for many people to enter right now as buyers, they’re choosing to rent homes. Your investment property could see robust appreciation. Single-family homes, modern apartment complexes, and condos are becoming increasingly sought after, especially those located near tech campuses or with easy access to major transportation routes. There’s plenty of remote work available, too, which means that location isn’t even as important as amenities. If your property offers smart home tech, a natural working/living vibe, and all the conveniences that remote workers need – you’ll have an easy time competing.
Rental Rates Responding to Growth
When we talk about rising demand, we will always talk about rising prices. As we mentioned, Roseville is observing an uptick in rental rates. Properties that cater to the tech workforce—who often favor convenience, amenities, and sustainability—are commanding a premium, and tenants are willing to pay those rents. Real estate investors who are thinking about investing here should consider properties that align with these desires for the greatest return on investment.
This does not mean you want to price yourself out of the market. There’s also rent stabilization to consider when you’re evaluating rents at lease renewal time. It’s crucial to stay ahead of local trends and laws. Working with a Roseville property management expert can help; you’ll know exactly what the market demands and how to attract the best tenants.
Technology and Roseville’s Rental Market in the Future
Looking to the future, these are some of the questions that most real estate investors interested in Roseville are asking:
- Will Roseville’s tech industry continue to scale at its current pace? It’s easy to wonder whether this is simply a temporary trend or what we can expect going forward.
- How might city planning and zoning initiatives influence the housing market? Smart investors want to make sure that local economies and governments have the resources and the capacity to manage growth smartly.
- What other sectors could synergize with tech to further impact real estate in Roseville? A local economy that’s diverse with different industries will always perform better than a market that relies on one thing and one thing only.
These are good questions to ask if you’re thinking about buying a property in Roseville. If you’re already investing here, you understand the rewards and the challenges of our market, and your investment goals should address those.
Roseville’s tech industry surge has been interesting to watch from our perspective as property managers and investment experts. We think this is a positive for our real estate and rental markets. For the smart real estate investor, acting on the potential opportunities in Roseville could make for a smart addition to any property investment portfolio.
Let’s talk about your investment goals and what the local Roseville economy and housing market could mean for you. We believe there’s a lot of opportunity here, and we’re always excited to share what we know with investors – whether they’re new to buying property or experienced and looking for ways to grow.
Let’s talk about technology, real estate, and how you can earn more money in the short term and the long term with the right Roseville investment property. We’d love to hear what you think about this, so please contact us at Action Properties. You can think of us as your best local resource.