A strategic marketing plan will help you rent out your house faster, for more money, and to better tenants. The listing and advertising part of the leasing process is critical. To reach the largest possible pool of residents, you’ll need to post your vacant property on all the sites they’re using to find their next rental home.
Here are some of the things we recommend for effectively listing and advertising your Roseville rental property.
Rent Your House Out Quickly with Great Photos
Photographs in your online rental listing are your opportunity to make a great first impression. This is your digital curb appeal. Tenants are going to scroll through your pictures before they read the description or the rental requirements.
Make sure you’re providing professional-level photos, and make sure you have a lot of them in your listing. Include pictures of the kitchen, bathrooms, bedrooms, and living area. If you have outdoor space, include photos of that as well. Your listing should include a picture of the front of the house or the building.
If you can do it, include a walk-through video. This gives prospective renters an idea of how the place looks, and while your description and written information are important, the photographs and videos will reach new tenants on an emotional level.
Include a Detailed but Concise Description to Rent Out Your Home
An accurate and engaging description needs to accompany your photographs. Don’t be too wordy; tenants aren’t going to want to read paragraphs. Instead, choose descriptive phrases and lively adjectives to talk about your property’s best features.
In addition to describing your property, you also need to provide some relevant information. This will include:
- Rental price
- Security deposit amount
- Square footage as well as number of bedrooms and bathrooms
- Whether pets are accepted
- When the property will be ready for move-in
Don’t forget your contact information. Tenants will need instructions on how to get in touch with you to ask questions or schedule a showing. You can also summarize rental criteria briefly, and always be mindful of fair housing laws and regulations. For example, you can no longer advertise your rental home as not being available to Section 8 tenants.
Online Advertising and Roseville Rental Homes
There are thousands of rental websites that tenants use when they’re looking for a new home to rent. Listing your property on each site will be incredibly time consuming and frustrating. Look for syndication sites instead, where your single listing will be shared across various platforms.
Choose one property listing syndication site and upload your property. This will provide exposure on some of the major rental sites including Zillow, Zumper, Trovit, Trulia, PadMapper, and Rentals.com.
Social media can help widen your pool of tenants as well. Post your ad and your pictures and videos onto Facebook, Twitter, and Instagram. Ask the people in your network to share the post.
Be Proactive with Scheduling Showings
A lot of tenants today want to see rental properties on their own. If you have a secure and keyless lockbox, you can facilitate this easily. If you’d rather conduct COVID-safe showings in person, you can do that, too. Just make sure you’re responsive. When tenants call or send an email, follow up right away. Get a showing scheduled and be available to answer any questions or provide further information about the property.
If you need help renting out your house, we’d be happy to provide some professional Roseville property management advice. Contact us at Action Properties.
